Earlier Facebook and then Instagram. Now, it is WhatsApp! But what is it? It is morphing into virtual business platforms from social media or means of digital communication! These platforms have evolved to become significant business playgrounds where businesses compete to achieve a strategic advantage.
In the case of WhatsApp, we are referring to WhatsApp Chatbots. These chatbots have become a trend and help businesses in various ways. The most prominent way is quick communication. WhatsApp enables quick communication. Hence, millions of businesses have developed and deployed WhatsApp Chatbots. Some have been able to reduce their sales cycles from up to 30-40 days to a few minutes!
But there’s more to WhatsApp chatbots every business should know. Let’s look at five reasons making WhatsApp chatbots imperative for every business.
What is WhatsApp Business?
WhatsApp chatbots run over the WhatsApp Business API. The latter is a version of WhatsApp that enables businesses to connect with their customers using the WhatsApp application. WhatsApp Business accounts get listed as a Business. Hence, while interacting with such accounts, users stay assured they are talking to a business. The application offers rich features and functionalities, including instant responses, comprehensive business profiles, labels, etc.
Amazing Statistics to Know About WhatsApp Business
WhatsApp Business is an instant and active form of messaging, much like its generic and original counterpart, WhatsApp. Using WhatsApp chatbots proves beneficial and we’ll say that in a short while. But before that, let’s look at some incredible statistics concerning WhatsApp Business and the value it delivers to businesses.
- Up to 60 per cent click-through and conversion rates, compared to 2-5 per cent of SMS and emails.
- Even the message open rate is 97-98 per cent as against the 20-22 per cent of emails and SMS.
- WhatsApp chatbot was used by WHO during the COVID crisis in 2020.
- WhatsApp chatbots would save between 2.4-2.6 billion hours in 2023.
- 55-57 per cent of users prefer WhatsApp to track order and delivery updates.
Why Have a WhatsApp Chatbot – 5 Ways WhatsApp Chatbots Benefit Every Business!
Although exclusively meant for messaging, WhatsApp chatbots can prove useful in various ways. The value delivered ranges from enhancing marketing to achieving a strategic advantage. So, here are five reasons why having WhatsApp chatbots matters.
- Augmented Marketing Outreach
With nearly 2.80 billion active users, WhatsApp is amongst the most commonly used messaging network applications worldwide. Additionally, having reached the five billion downloads mark on Android, WhatsApp is also one of the most downloaded applications. These mind-boggling figures signify the potential outreach WhatsApp can help create.
But the significance of a WhatsApp chatbot isn’t only about numbers? It can help marketers conduct mundane tasks and allow them to focus on something more strategically beneficial. Marketers do not have to connect with every customer to generate leads. The bot does everything. Thus, the marketers can focus on devising strategies to better marketing by the day and drive more value.
- Instant and Personalised Communication
Today, pace matters! And probably, WhatsApp has no peers in it. But with pace, personalisation also holds significance. A robust WhatsApp chatbot can emulate natural conversations and collect and recall user data and context whenever relevant.
The bot also redefines personalisation through easier mapping of every user’s needs and behaviour and contextually relevant responses. Additionally, the rich media functionalities make it an excellent application for companies to interact with their customers through text, videos, images, GIFs, etc.
- Enhanced Customer Support
Customer support could be a tricky business. Every customer has unique needs and expectations. Fulfilling each could be challenging. But WhatsApp chatbots contribute significantly in the area of customer support. You can customise a WhatsApp chatbot to handle questions customers frequently ask and resolve their concerns instantly. Quicker, more relevant and highly personalised interactions help build brand loyalty, empathy and trust. Customers seldom leave such brands!
- 24/7 and Highly Secure Interactions
WhatsApp chatbots, unlike human marketers and customer service agents, can operate 24/7. Thus, you can cater to geographies spread across various time zones and continue interacting with your prospects and customers, even when your team back home is off-duty or observing a public holiday!
Additionally, WhatsApp’s end-to-end encryption makes it one of the most secure platforms worldwide. Encryption, as you would already know, ensures only you and the person you are interacting with can read the messages and no one else – not even WhatsApp!
- Human Involvement Wherever Required
Chatbots cannot completely replace humans, no matter what. WhatsApp chatbots understand it. Accordingly, the WhatsApp Business Chatbot enables live customer service agents to take over a conversation by picking up a particular chat from anywhere. Thus, the application enables customer service representatives to deliver exceptional customer service without requiring them to work through numerous repetitive conversations.
Quicker, better and more relevant – and yes, not to forget, personalised. Each consumer expects communication to adhere to these principles these days. While enabling you to have more meaningful conversations with your consumers, WhatsApp helps amplify your marketing impact through its extensive user expanse and a range of functionalities facilitating more value-driven conversations.
Now that you know why you need a WhatsApp chatbot to achieve a competitive advantage, connect with FABTARY. Our unparalleled expertise and experience qualify us as a bankable WhatsApp chatbot development partner. Our value proposition involves developing highly customised WhatsApp chatbots to serve your unique needs and help you drive optimal results. We focus not only on helping you optimise the use of every WhatsApp feature but delivering tangible results through seamless integration and personalisation. Please email us at info@fabtary.com to discover more.
