Businesses offering new products can utilize marketing technologies to raise awareness. This may involve personal selling, advertising and sales promotion methods as well as collecting feedback and refining marketing strategies.
An elevator pitch is a short presentation designed to introduce potential customers to your business and can be presented either personally or through members of your team.
Stickers
Stickers are cost-effective marketing tools with huge impact. Not only are they an easy and inexpensive way to spread company information such as names and phone numbers within communities, but their creative potential allows you to spread any type of message you choose – they are ideal for sharing contact info at business fairs, neighborhood events, street festivals and public spaces where many people gather.
RE/MAX recently unveiled a set of digital stickers, which enable customers to show their support for the brand on cars and other devices, including including its website or social media handles as a reminder to continue the conversation online.
Though these stickers may seem juvenile, they have proven successful in expanding a business’s reach and helping it stand out in consumers’ minds. Indeed, they have become one of the most widely utilized forms of promotion these days.
Stickers have proven a vital revenue stream for messaging apps such as Line, Kakao Talk and Path; in fact, Line reported to TechCrunch that its first 24 hours after adding stickers had more revenue generated than any previous day prior. Their success can likely be attributed to targeting a young audience with strong branding messages.
Vehicle Wraps
Vehicle wrappings offer one of the most striking forms of marketing available today. From full or partial wraps, vehicle wraps can create brand awareness and drive traffic for small businesses that might otherwise lack the budget to invest in expensive billboards or radio ads. Plus, vehicle wraps can easily be removed if you decide to experiment with different designs or promotions!
When choosing a company to design and produce your wraps, ensure they have an impressive portfolio of past work and references that demonstrate they understand what’s needed to produce high-quality vehicle wraps that attract attention and bring in new customers for your business.
Vinyl wraps offer cost-effective advertising solutions while simultaneously protecting company vehicles from scratches, road debris and UV rays. When removed by an experienced specialist without damaging its original finish.
Vehicle wraps cannot provide an exact return on investment; however, there are ways you can track their effectiveness. One method would be providing an exclusive phone number or URL on each wrap and monitoring how many calls come through due to it. You could also track website traffic generated from those wraps with unique URLs.
Elevator Pitch
An effective elevator pitch summarizes your business in 30 seconds or less and generates enough interest to secure an appointment where further discussion on ideas can occur.
No matter if it is over video conference or networking at an industry event, an effective elevator speech is vital to creating meaningful interactions and moving to the next step. An elevator speech also establishes you as someone trustworthy and knowledgeable.
Many people struggle to determine how long an elevator pitch should be. To keep things concise and to the point, however, keeping it short and to the point is best; however, adding additional details that give your pitch a personal feel might add a more engaging presentation; for instance sharing statistics to demonstrate your product’s impact or providing a brief career history outline could give an edge when making your pitch.
If you want to take things one step further, consider including a call-to-action or request for more information in your conversation with prospects. This will ensure they don’t forget about you after finishing talking to you; just be careful not to chase after them too quickly as doing so might come across as desperate or annoying; try waiting 24 hours before trying to contact them again.
