In today’s fast-paced digital world, capturing the attention of your audience within seconds is more important than ever. Whether you’re a startup launching a new product or an established brand looking to simplify your message, explainer video services have become one of the most powerful tools for clear, engaging communication. With animated visuals, compelling storytelling, and simplified explanations, explainer videos break down complex ideas into digestible content that resonates.
But not all explainer video companies are created equal. Partnering with the right explainer video company can be the difference between content that converts and content that’s quickly forgotten. This article dives deep into the growing demand for explainer video services, what to look for in a partner, and even offers 10 tips from the best US explainer video companies to guide your decision-making process.
What Are Explainer Video Services?
Explainer video services involve the conceptualization, scripting, animation, voiceover, and editing of short videos—typically 60 to 90 seconds long—that explain a product, service, or idea. These videos are designed to be:
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Visually engaging
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Easy to understand
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Aligned with your brand
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Optimized for conversions
They are widely used in landing pages, social media, email campaigns, and presentations. From whiteboard animation to 2D and 3D motion graphics, the range of styles available is vast, allowing businesses to find a format that best fits their goals and audience.
Why Businesses Need Explainer Videos
1. Simplify the Complex:
Have a complicated product or service? An explainer video can help you break it down in an easy-to-understand way, especially for audiences unfamiliar with your industry.
2. Boost Engagement:
Studies show that users spend more time on websites with video content. Video increases user engagement, which positively affects SEO rankings and customer retention.
3. Improve Conversion Rates:
Explainer videos on landing pages can increase conversion rates by up to 80%, according to several marketing studies. When visitors quickly grasp what you’re offering, they’re more likely to take action.
4. Establish Credibility:
A well-produced video demonstrates professionalism and helps build trust with potential clients. It gives your brand a personality and voice that people can connect with.
Choosing the Right Explainer Video Company
Selecting the right explainer video company is crucial. You’re not just hiring someone to make a video—you’re hiring a creative partner who will help you communicate your value clearly and memorably.
Here are some factors to consider:
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Portfolio Quality: Review their previous work to see if it aligns with your vision and branding.
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Client Testimonials: Happy clients are a great indicator of reliability and professionalism.
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Customization: Beware of cookie-cutter approaches. Your business is unique, and your video should be too.
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Communication: A collaborative and transparent process ensures that your feedback is valued and incorporated.
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Turnaround Time: Make sure their delivery timelines meet your project deadlines.
WIDEVIEW: A Top-Tier Recommendation
When it comes to trusted names in the industry, WIDEVIEW stands out as one of the best explainer video companies in the US. Known for its high-quality animations, personalized storytelling, and deep client collaboration, WIDEVIEW offers a full range of explainer video services tailored to businesses of all sizes.
Their creative team combines design excellence with marketing know-how, ensuring each video not only looks stunning but also drives results. Whether you’re looking for an animated explainer, a product demo, or a brand video, WIDEVIEW consistently delivers content that informs, entertains, and converts.
10 Tips from the Best US Explainer Video Companies
If you’re serious about creating a top-performing video, learn from the experts. Here are 10 tips from the best US explainer video companies to help you maximize your investment:
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Start with a Strong Script:
The script is the backbone of any great explainer video. Keep it clear, concise, and focused on benefits, not just features. -
Know Your Audience:
Tailor the tone, visuals, and message to the specific needs and expectations of your target audience. -
Prioritize Visual Storytelling:
Animation should enhance the message, not distract from it. Good visuals support and clarify the script. -
Invest in Professional Voiceovers:
A quality voiceover adds credibility and helps retain viewer attention. Accent, tone, and pacing should align with your brand. -
Keep It Short and Sweet:
Aim for 60–90 seconds. The goal is to spark interest and drive action—not to tell your entire company history. -
Add a Clear Call to Action (CTA):
Always end with a strong CTA, whether it’s visiting your website, signing up for a trial, or contacting your team. -
Don’t Compromise on Quality:
Cutting corners with animation or audio can make your brand look unprofessional. Invest in quality that reflects your brand values. -
Use Data to Inform Design:
Top explainer video companies rely on data and research to shape visuals that resonate with specific audiences. -
Plan for Distribution Early:
Think beyond just creating the video—know where and how you’ll share it: YouTube, social media, your website, email campaigns, etc. -
Work with Experienced Professionals Like WIDEVIEW:
Choosing a seasoned explainer video company like WIDEVIEW ensures a smooth process, creative excellence, and ROI-driven results.
Final Thoughts
The power of explainer video services lies in their ability to communicate more in one minute than a full page of text ever could. With attention spans shrinking and competition increasing, businesses need compelling content to stand out.
By choosing a top-tier explainer video company—especially a proven leader like WIDEVIEW—you position your brand for success through storytelling that engages, informs, and converts. And with the tips above, you’ll be well-prepared to launch a video that not only looks great but performs exceptionally.
If you’re ready to elevate your brand and simplify your message, consider investing in a professional explainer video. It’s not just a video—it’s a communication tool that drives growth.
