If you’ve ever stared at Facebook Ads Manager wondering if you’re doing things right, you’re not alone. Running Facebook ads can be confusing at first—and even seasoned business owners or marketers sometimes hit a wall. That’s where a Facebook ad coach or a Facebook ads mentor can make all the difference. But what do they really do? And how do you find one that fits your needs?
In this blog, we’re going to break it all down in simple terms. You’ll walk away knowing how to choose the right person to guide your ad journey and what to expect from their help. Let’s get into it!
What Does a Facebook Ad Coach Do?
A Facebook ad coach is like a personal trainer—but for your advertising efforts. Instead of working on muscles, you’re working on targeting, strategy, and messaging.
Here’s what a good coach can offer:
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Personalized advice on how to run your Facebook ads better.
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Help with ad strategy, audience research, copywriting, and creative ideas.
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Feedback on your current ads—what’s working and what’s not.
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Support and encouragement when you feel stuck or unsure.
Unlike online courses or tutorials, a Facebook ads mentor works directly with you. That means they can help with your specific challenges, not just general tips.
Why You Might Need a Facebook Ads Mentor
Maybe you’ve tried running ads and they didn’t go well. Or maybe you’ve never even opened the Ads Manager yet because it looks overwhelming. That’s totally okay!
You might benefit from a Facebook ads mentor if:
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You’re wasting money on ads that don’t convert.
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You feel unsure about your targeting or message.
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You want to learn how to do it yourself, with someone showing you the ropes.
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You’re ready to grow faster but need a smarter ad plan.
Think of a mentor as your “ads GPS.” They guide you step by step so you don’t get lost.
How to Find the Right Facebook Ad Coach for You
Not every coach is the same—and the best coach for someone else might not be right for you. It’s important to find someone who understands your goals, your audience, and your budget.
Here’s what to look for:
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Clear communication: A coach who explains things in a way you understand.
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Real-world experience: They’ve run ads before and can show results—not just talk about theory.
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Relatable style: You feel comfortable asking questions, even simple ones.
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Ongoing support: They check in, follow up, and truly want you to succeed.
If you’re looking for someone to push buttons for you, then a coach might not be the best fit. But if you want to learn how to run better ads, a Facebook ad coach is exactly what you need.
What Can You Expect from Coaching Sessions?
Each coach has their own way of working, but most offer:
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1-on-1 calls or video sessions.
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Ad reviews and feedback.
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Help setting up your campaigns correctly.
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Tips on writing better headlines, captions, and call-to-actions.
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Insights on reading your ad results and improving performance.
The great thing about having a Facebook ads mentor is that you’re not just handed a fish—you’re learning how to fish for yourself. That confidence and skill stay with you long after the coaching ends.
Real-Life Example: Meet Jane
Jane runs a small online shop selling handmade candles. She tried Facebook ads a few times, but they didn’t bring in many sales. After months of feeling frustrated, she found a Facebook ad coach who worked with her weekly.
Together, they:
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Identified her ideal customer.
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Created better ad creatives that felt more “real” and less like ads.
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Tested different audiences until they found the right one.
Within two months, Jane wasn’t just getting more clicks—she was getting real sales. Even better, she felt confident running her own ads after the coaching ended.
Final Thoughts: Is It Worth It?
Only you can decide whether working with a Facebook ads mentor is the right move. But if you’re serious about growing your business or brand through Facebook, and you don’t want to waste time guessing what might work, then investing in a coach can be a smart and empowering choice.
You don’t need to figure it all out alone. A little help goes a long way.
