Shopping online is now the new normal and that’s why the number of e-commerce sites is growing rapidly. As many businesses are turning to eCommerce sales, how can you ensure that your online store will stand out and provide everything buyers expect?

The long journey to build a successful eCommerce store starts with choosing the right eCommerce platform. The BigCommerce platform is one of many eCommerce platforms that come with several performance-enhancing functions and modules.

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So, before getting started, let’s find out what exactly does BigCommerce do?

BigCommerce is an e-commerce platform that offers Software as a Service (SaaS) solutions to retailers.

Their comprehensive eCommerce platform serves businesses of all sizes by providing a full variety of e-commerce shop services such as eCommerce store setup, search engine optimization (SEO), hosting, marketing, and security. BigCommerce has effectively hosted over 150,000 websites and presently supports over 50,000 active stores with its strong eCommerce infrastructure.

What Is BigCommerce?

BigCommerce is a cutting-edge eCommerce platform that lets businesses grow faster while avoiding the complexity and high costs associated with large eCommerce solutions.

Why should you use BigCommerce when you have so many other options?

In this blog, we will explore the top advantages of BigCommerce that position it as a leading powerhouse in the eCommerce industry.

Advantages Offered by the BigCommerce Platform

Most people today are opting for this platform as it is user-friendly and offers exceptional customer support, robust customization options, and competitive pricing. But what additional benefits does our BigCommerce development service offer? Let’s explore them in the points below!

 1. Smooth Start: BigCommerce Provides Effortless Onboarding

When it comes to onboarding, the BigCommerce platform stands out as the simplest choice available. The setup process is straightforward and swift, streamlining the launch of eCommerce websites like never before.

You don’t need to have high technical knowledge to establish an eCommerce store with BigCommerce. Utilizing the platform’s tools and resources, you can create a fully functional, classic eCommerce website easily.

Moreover, the Help Center offers a wealth of guides and articles in both written and video formats to help newbies with the setup process.

2. Easy Product, Order, and Customer Management with BigCommerce

In addition to its user-friendly interface, BigCommerce offers an exceptionally intuitive dashboard for overseeing products, orders, and returns. Your customers can enjoy an enhanced shopping experience with advanced filtering options based on brands, categories, reviews, pricing, and more.

Features like the ‘Quick Search Bar’ make product management a breeze, allowing you to access and handle your inventory on the fly. Managing large numbers of customers is simple with the BigCommerce platform. 

The customer-centric platform allows you to divide your customers into multiple groups based on pricing, promotions, and product access, and then curate store information suited to the groups.

3. BigCommerce: Empowering Your SEO Strategy

In an increasingly competitive market, prospering your eCommerce business is no easy task. Optimizing your store to match the search engines’ dynamically changing algorithms becomes a mission-critical step in driving your eCommerce growth. 

The best feature of the BigCommerce platform is that it adheres to the latest SEO practices. In addition to SEO-friendly features such as auto-optimized titles and URLs, the platform allows you to manually enter keyword-rich material in the SEO field.

4. BigCommerce: Mobile-Optimized Themes for Sales Success

BigCommerce offers an extensive collection of themes and templates, including both free and paid options. What’s even better, updates for these themes are guaranteed to be free.

These themes aren’t just visually appealing but also fully responsive, spanning across more than 10 categories. By using these mobile-friendly themes and templates, which perform seamlessly on all mobiles, you can enhance your shopping cart functionality and boost conversion rates.

Research has shown that over 71% of shopping cart abandonment occurs on poorly-optimized mobile pages, making the mobile-friendly features of BigCommerce more valuable.

5. BigCommerce: Round-the-Clock Customer Support

BigCommerce stands out with its dedicated and responsive customer service team, available 24/7 for help. Beyond attractive features, timely assistance is often what truly matters.

Here’s what sets bigcommerce’s customer support apart:

• Reduced wait times

• Expert support specialists assigned to your needs

• Expedited assistance for enterprise clients

• Uninterrupted access to the support team, day or night

In addition to these support services, BigCommerce provides coaching, training, and instructional support, catering to businesses of all sizes.

Additional Benefits of BigCommerce

Beyond the aforementioned advantages, BigCommerce offers a plethora of other compelling features that make it the top choice among eCommerce platforms:

1. Mobile-friendly platform.

2. Accepts major payment methods such as PayPal and Apple Pay.

3. Comprehensive CMS functionality.

4. Access to cross-channel commerce capabilities.

5. Acceptance of payments in over 100 currencies.

6. Customizable tax tables through BigCommerce. 

7. Exceptional performance abilities.

8. Robust security measures. 

In addition to these features, BigCommerce equips you with comprehensive analytics tools, enabling you to extract data-driven business insights and enhance your conversion rates based on performance benchmarks.

Final Note

These are just a handful of the multitude of reasons why the BigCommerce platform is better than all others. BigCommerce is a dependable and powerful eCommerce platform for optimizing your organization if you’re looking for one that assures performance and outcomes.