Energy, rent, employing new workers, and digital marketing have increased expenses. The business’s fees can become too high for owners and providers of urgent care centers. How can you make sure your business generates revenue in a tough market? It would help if you concentrated on making more money to handle your business growth and have more money coming in than going out. Here are seven ways to make your urgent care business earn more, even when times are tough.
Improve Your RCM (Revenue Cycle Management)
Managing your revenue cycle well is one big way to make more revenue. It is essential because it is a challenge every day. But you can control it with training, technology, and oversight. Start at the front desk. Put the right person there and give them training. Not just to say hi but to check insurance and ensure it’s active.
One answer is Real-Time Eligibility (RTE). With this, you can check coverage and how much the patient must pay immediately. Ask for this payment before the patient leaves. The more you get during the visit, the less work you need to do when you send the bill.
Use technology to see more patients every hour
In urgent care, the most significant cost is the staff. How many patients are treated each hour is closely watched. Treating more patients means making more revenue. The best way to see patients faster is by using a workflow solution.
If you use an EMR/PM tool, you know it is helpful. But the best way to make your work smoother is by using an EMR made just for urgent care.
The difference is that a tool for urgent care works like you do. For example, it already has the common conditions you treat. Features like Experity’s Chartlet let you chart with one click, so you can finish most charts in about a minute.
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Get back the patients you gained during COVID-19.
When clinics started COVID-19 testing, they saw a lot of new patients in 2020. But do these patients know about your other services? Did they only see your clinic at a testing station outside? Are they scared to come inside because they’re worried about getting sick?
Each urgent care keeps a list of who they treated for COVID-19. This is a great chance to use that list and encourage those new patients to return.
Conduct Audits Internally
Healthcare audits help urgent care clinics. They find money mistakes and make sure bills are right. Audits also lower errors. Medical billing audits find where money might be lost when records are checked. They make billing better and follow the rules. This helps earn more money, fix payment problems, and make patients and insurance companies trust the clinic.
Grow Smartly with New Services
Consider offering more services after your urgent care clinic is up and running well. If you research carefully, this can bring significant growth.
Before picking new services, figure out what the people in your area would like. Many things come into play, like competitors, nearby businesses, patients’ details, and more. Experity offers thorough real estate advice through our consulting services if you need assistance.
Keep patients interested and coming back
It is about getting new patients to return and having a plan to keep all patients. The difference is, for keeping them, you are not just giving them one reason, like a special offer. Instead, you are ensuring they have a consistently good experience, so when they or their family need quick care, they think about your primary care clinic. Making this happen is all about engaging with them.
By engaging with patients, you show them that they are more than just a number to you – you care about them and their health. To make engagement more accessible, online tools like Experity Patient Engagement Software can be helpful.
Make Your Online Presence Better
Today, having a good plan for how you show up on the internet is really important. There needs to be more than just having a website and social media pages to do well online. Here are the main things that affect how people see you online.
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Your Website
To start, your website should show up at the top when people search online. This depends on how well your site matches what people are looking for. It is called SEO (search engine optimization). For every word you want to show up for (like TB testing, physicals, vaccines), Google has to think your site is a good match.
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Paid Ads
You can also use paid ads, like Google AdWords, along with the regular people who visit your site. You can choose who sees your ads, like people in a particular area. Pick words that you are not already one of the top results for. This way, you’ll be at the top of the page, and people will remember you.
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Local Search
If someone looks up a clinic like yours on Google, they will get a list of local options. You need to be on that list. Keep your Google My Business page updated. That is the most important listing. Also, make sure you are on other sites like Yelp and Apple Maps.
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Reviews
People can leave reviews on these local listings, especially on Google My Business. Most people use reviews to decide things. The more good reviews you have, the better your Google ranking will be. This means you will get more business. You can ask people for reviews after they visit. Put a link to your Google My Business page at the end of a survey and ask for a review.
Key Takeaways
- For Better practice growth, pay attention to the revenue cycle management
- Leveraging technology can help to improve the medical billing process.
- Try best practices to retain old and attract new patients
- Conduct regular audits to figure out anomalies and inaccuracies hindering the ways to better reimbursement.
- Invest some time and money in healthcare digital marketing.
