Breadcrumbs and SEO: A Trail to Top Rankings in Search Engines

Breadcrumbs and SEO

There are several different terms for search engine optimization (SEO). Breadcrumbs are also one of those terms, which are navigational aids used on websites to help users understand their current location within the site’s hierarchy and easily navigate back to higher-level pages.


For SEO, breadcrumbs are essential in improving a website’s rankings in search engines. They provide clear hierarchical information to search engine crawlers and help search engines better understand a website’s structure and content, leading to more efficient indexing and potentially higher rankings in search results.


By implementing breadcrumbs with the help of the SEO services in London, businesses can maximise their potential, ensuring seamless navigation for users and search engines alike, ultimately contributing to improved rankings and enhanced user experience.

What are Breadcrumbs in SEO?

Breadcrumbs are a website navigation technique that helps users and search engines understand the structure of a website and the hierarchy of its pages. They act as a visual trail, displaying the user’s current location within the website’s architecture and their path to the current page.


Breadcrumbs typically appear near the top of a web page and consist of a horizontal row of clickable links. Each link represents a specific level of the website’s hierarchy, starting from the homepage and progressing to the current page. For example, a breadcrumb trail for an e-commerce website might look like this: Home > Category > Subcategory > Product.


The primary purpose of breadcrumbs is to enhance the user experience by providing clear navigation paths, allowing users to quickly return to higher-level pages without relying solely on the back button. Therefore, breadcrumbs also benefit SEO by providing search engine crawlers with a structured understanding of a website’s layout, leading to better indexing and potential improvements in search rankings.


A digital marketing agency, Trajital UK, offers various services to help your website perform at its best and secure a higher ranking on search engine result pages with sustainable results and tailored strategies.


Now that we know what breadcrumbs are, let us explore more about them and focus on their role in search engine optimization (SEO).

Types of Breadcrumbs

  • Location-Based Breadcrumbs

Location-based breadcrumbs display the user’s current location in the website’s hierarchical structure. They show the category or section the user is in and are commonly used in e-commerce websites. Location-based breadcrumbs provide a quick overview of the website’s structure, making them ideal for large websites with clear hierarchical divisions. Example: Home > Products > Laptops.

  • Attribute-Based Breadcrumbs

Attribute-based breadcrumbs focus on the specific attributes or filters applied by the user. Attribute-based breadcrumbs cater to users who navigate using specific filters, making them valuable for websites with advanced filtering options like online shopping platforms. Example: Home > Laptops > Brand: HP > Price: $500 – $1000.

  • Path-Based Breadcrumbs

Path-based breadcrumbs showcase the user’s complete navigation path, displaying all visited pages to reach the current page. These breadcrumbs provide a more detailed view of the user’s journey within the website. They offer a comprehensive view, suitable for websites with complex structures or where users might want to retrace their steps easily. Example: Home > Category A > Subcategory X > Product Y.

What are the Benefits of Breadcrumbs for SEO?

Breadcrumbs offer numerous user experience (UX) and search engine optimization (SEO) advantages, making them a valuable addition to any website.

Improved User Experience (UX)

Breadcrumbs provide a clear and intuitive navigational aid for users, helping them understand their current location within the website’s structure. This improved UX reduces user confusion and frustration, creating a more positive browsing experience. Users can quickly backtrack to higher-level pages, enhancing site usability and encouraging them to explore further.

Reduced Bounce Rates and Longer Session Durations

With breadcrumbs guiding users through a website’s hierarchy, they are less likely to encounter dead-ends or become lost. As a result, users are more likely to stay on the site for extended periods, reducing bounce rates (the percentage of users who leave after viewing a single page) and increasing session durations. Lower bounce rates and longer session durations are favourable SEO metrics that indicate user engagement and satisfaction.

Search Engine Crawling and Indexing

Breadcrumbs benefit SEO by providing search engines with valuable hierarchical information about a website’s structure. Search engine crawlers can follow the breadcrumb trail, understanding the relationships between pages and their parent categories.¬†


It assists search engines in indexing content more effectively and comprehensively. As a result, relevant pages are more likely to be included in search results, leading to higher rankings and increased organic traffic.

Keyword-Rich Anchor Text

Breadcrumbs typically include descriptive anchor text that incorporates relevant keywords related to the content on each page. This keyword-rich anchor text helps search engines better understand the context and topic of each page, potentially improving its ranking for those keywords in search results.


Therefore, it is essential to understand the implementation of breadcrumbs on a website as it offers both direct and indirect benefits for SEO. Like the SEO services birmingham provided by Trajital UK, breadcrumbs enhance user experience, leading to increased engagement metrics and reduced bounce rates.


Thus, incorporating breadcrumbs into website design is a competent SEO strategy that positively impacts users and search engines.

Best Practices for Breadcrumb Implementation

To ensure practical breadcrumb usage and maximise their benefits for user experience and SEO, follow these best practices:


  • Create breadcrumb labels that accurately represent the content and hierarchy of each page. Clear labels enhance user understanding and assist search engines in interpreting the site structure.
  • Keep the breadcrumb placement consistent across all pages to establish a familiar navigational pattern for users. Consistency aids in user orientation and reduces confusion.
  • Include the homepage link in the breadcrumb trail, enabling users to navigate back to the website’s main entry point easily.
  • Use legible font sizes and colours for the breadcrumb text. Adequate contrast ensures readability, especially on mobile devices.
  • Make each breadcrumb link clickable for quick navigation. Users should be able to access any higher-level page with a single click.


  • Limit the number of breadcrumb levels to avoid overwhelming users with a long trail. Deep breadcrumbs might be confusing and clutter the user interface.
  • While it is essential to incorporate relevant keywords, avoid stuffing breadcrumbs with excessive keywords. It can lead to poor user experience and may be seen as spam by search engines.
  • Each breadcrumb level should provide unique and relevant information. Avoid duplicating the same information at multiple levels to maintain a clear hierarchy.

3 Important Factors for Breadcrumbs 

  1. Consistency

Consistent placement and design of breadcrumbs establish a predictable navigation pattern, reducing user friction and enhancing their overall experience. Familiarity with the breadcrumb’s location allows users to focus on content rather than figuring out navigation.

  1. Readability

Breadcrumbs should be easy to read and comprehend. Clear and legible font styles, appropriate sizing, and contrasting colours aid readability, ensuring users can quickly identify their location in the site structure.

  1. Relevance

Breadcrumbs should accurately represent the website’s hierarchy and content organisation. Relevant breadcrumb labels assist users in understanding the relationship between pages, helping them find related content more efficiently.

Know More About SEO

Trajital UK is your ultimate SEO guide, as it is a leading digital marketing agency in the UK. With their experts, your business can reach a higher search engine ranking with holistic techniques that work the best for you and make your business goals achievable in no time.

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