Online reviews have become an essential driving force in today’s digital era behind the customer decision-making process. For brands and businesses to build trust, fetch prospective customers, and boost their online reputation, Google reviews stand out as a powerful tool among the other review platforms. Before making any purchase, more than 92% of customers read Google reviews making it an integral part of the customer decision-making process.
Businesses that add Google reviews to the websites will have 70% higher chances of attracting new customers. On Google, businesses and brands with a spectacular rating of 4 stars or higher will get 78% more clicks from local searches. These stats highlight how important Google reviews are for brands and businesses to instill trust in potential customers. In this blog, we discover how brands can build a stellar online reputation by using Google reviews.
Utilizing Google Reviews To Build Stupendous Online Reputation:
Utilizing Google reviews to use the maximum advantage for your business is the best way because they have a major impact on the customer’s decision-making process. Positive reviews play an important role in building brand reputation and developing trust in prospective customers. These reviews allow businesses and brands to make informed decisions and also provide valuable insights. Here are some suggestions to use them.
1. Make A Google My Business Profile
Creating a Google My Business Profile is the first and foremost step while leveraging Google reviews. To provide important information, this free and easy-to-use platform enables brands such as operating hours, addresses, timings, contact details, and websites. To appear in local searches, by optimizing your Google Business profile the chances are high enough. This will make it a lot easier for customers to find and rate your business or brand.
2. Motivate Customers To Write Reviews
To establish trustworthiness and credibility among customers, Google reviews play a significant role. By giving your customers exceptional products and services, motivate your customers to write reviews for your brand or business. For requesting feedback, you can make a post-purchase email campaign and also guide customers to your Google Business Profile. To get the maximum number of reviews, don’t forget to make the process of providing reviews easier for customers.
3. Quickly Respond To Customer Reviews
To build strong relationships and build trust, engaging with your customer’s Google reviews is crucial as a business. Respond quickly and professionally to customer reviews whether they are positive or negative reviews. Always display gratitude towards positive reviews and show empathy towards negative reviews, try to resolve the issue quickly. Showing that you value customer feedback will eventually build your online brand reputation and send a message to potential customers that you are attentive as well.
4. Flaunt Your Positive Reviews
Your brand’s perception can be significantly impacted by flaunting your positive Google customer reviews. Include some selectively positive reviews on your social media platforms, your website, and your offline marketing channels. This will act as social proof for prospective customers and also display customer satisfaction. In the marketplace, several tools offer dedicated customer reviews widget that can be used to display Google reviews on your website.
5. Feedback Analysis Is Important
Analysis and monitoring of feedback are crucial, make it a habit to analyze when you receive feedback from customers. Keep an eye out for recurring themes, concerns, or common praises. This will enable you to make informed business decisions and improve your offerings accordingly. It will also provide valuable insight and information into your customer’s preferences. To track customer engagement and review performance, tools like Google My Business Insight give analytics.
6. Encourage Positive Reviewers Through Incentives
You can always motivate customers to write positive reviews by other means because it is against the guidelines of Google to provide incentives in exchange for positive feedback. For example, you can offer giveaways and other schemes to customers where leaving reviews is mandatory for them to enter the contest. This will help you in getting increased engagement, and online visibility, and also motivate honest feedback from customers.
7. Use Google Reviews In SEO Strategy
On Search Engine Optimization (SEO), Google reviews have a direct impact. For higher search rankings, there are three major contributing factors such as positive reviews, high ratings, and user-generated content. Motivate customers to use relevant keywords when they write Google reviews for your business that will eventually increase the online visibility of your brand in search results. With accurate information and relevant keywords, make sure that your Google My Business profile is optimized.
Over To You
For any brand or business that is looking to establish trust, and credibility among its customers, harnessing the power of Google reviews is crucial. Brands can actively engage with customers by creating Google My Business Profile, displaying positive reviews, and monitoring feedback. Brands and businesses can leverage this platform to their maximum benefit by embracing Google reviews as part of their marketing strategy.
