Magento can be a highly effective platform to use for building a robust eCommerce storefront.
However, it is not without its challenges. Here are a few of the things you should know about using the platform and how working with a Magento web development company may be able to improve your website’s usability, profitability, and management.
Why Magento Makes a Top Choice in a CMS
There are several reasons that Magento makes a quality CMS as well as an eCommerce platform.
As far as a CMS and eCommerce platform, Magento offers:
- Magento is open-source and has a large community of support
- M-commerce capabilities
- Flexible pricing
- Multiple storefront management capabilities
- One-page checkout capabilities
- Support for multiple languages and currencies
- Real-time shipping and tax calculation capabilities
- On-page structures (metadata, URLs, etc.) are easy to optimize for SEO
- Magento is extremely flexible
- Robust analytics
Also, since Magento is open-source, it allows for nearly endless customizations. It is one of the most robust eCommerce platforms of all when it comes to building a custom storefront.
Benefits of Working with a Magento Web Development Company
Despite the litany of advantages that come with adopting Magento as a CMS and eCommerce platform, it is not without its challenges.
Magento requires users to support their own hosting. This makes Magento much more difficult and resource-intensive to manage than a templated, SaaS platform.
It also places a great burden on the user in terms of managing, updating, patching, and ensuring the security and functionality of the website, especially as it grows in terms of size and traffic.
These are some of the main reasons that working with a Magento web development company can improve your Magento store.
For one, they can assist with speed and security. These alone can help make managing the website easier, while also boosting the user experience.
Magento web development companies can remove excess code and improve the look and feel of your online store.
Web developers can code custom apps and scripts, integrate them with your website, or integrate existing third-party apps and tools, seamlessly.
Developers can troubleshoot issues and design and develop custom page templates for your website, for the homepage, CMS pages, and product and category pages.
Skilled developers can also take advantage of Magento’s mobile-friendliness by customizing mobile apps and responsive website designs that will improve both SEO and UX.
All in all, eCommerce website development companies can help you get the most value out of the Magento platform.
How a Web Development Company Can Improve Your SEO?
One thing to touch on here is how closely related development and search engine optimization, specifically, technical SEO, are.
Speed, security, web design, and the user experience of a Magento website are all impactors of a site’s SEO score.
Improving these things, while also creating a technically optimized website with a coherent sitemap, can improve an eCommerce store’s usability as well as SEO, helping to bring in new organic traffic by adhering to digital marketing best practices.
How to Go About Choosing a Magento Web Development Company
Ready to bring your Magento eCommerce website to the next level with the help of a Magento solution partner?
Before you go and read through a bunch of lists of the top Magento development companies, know what you’re looking for.
Your first step should be defining your goals so you can be sure you know precisely what you’re looking for in terms of a partner.
Then, once you come up with a list of potential partners, check their reviews (make sure they’re mostly positive), and see how well their website ranks in the organic search results.
Pick one that offers the services you are looking for, ranks competitively, and has mostly positive reviews.